Who we are
AMAI Capital Limited, company number 16053841, registered office Bartle House, Oxford Court, Manchester, M2 3WQ. We are registered with the Information Commissioner’s Office under number ZB808220. The person responsible for data protection is Armani Richards, support@amaicapital.co.uk.
What this notice covers
How we use personal information you give us through this website, by email, on the phone or in meetings, and information we obtain from third parties when we arrange finance for your business.
What we collect
Through the website: your name, company name and number, email address, telephone number, the finance you are looking for and anything you write in the enquiry forms, plus technical information such as your IP address and the pages you visit (see Cookies). The enquiry calculator runs in your browser; when you submit an enquiry, the amount, expected rate, term and indicative repayment you set are sent with it. When we act for your business: identity and address documents for directors and owners, dates of birth, financial statements, bank statements, assets and liabilities, credit information, home-ownership details and the reasons for borrowing.
Where it comes from
From you; from the people who introduce you to us (accountants, advisers, agents); from credit reference and fraud-prevention agencies (for example Experian, Creditsafe, Equifax, TransUnion); and from public sources such as Companies House, the Land Registry and the electoral register.
Why we use it and our lawful basis
To respond to your enquiry and arrange finance for your business (performance of a contract, or steps before one); to meet our legal obligations, including anti-money-laundering and financial-crime law; and for our legitimate interests in running the business, preventing fraud and meeting the standards of the NACFB Code of Practice. Where we rely on your consent, you can withdraw it at any time.
Who we share it with
Lenders and funders to whom we introduce your business; credit reference and fraud-prevention agencies; our professional advisers; and the service providers who run our systems (customer relationship management, document storage, email, call recording and transcription). They act on our instructions under written agreements. We do not sell personal information.
Where your information is processed
Our website, customer records, email and call tools are run for us by service providers, and some of them process information outside the United Kingdom, including in the United States. Where information is transferred outside the UK we rely on a safeguard recognised by UK data protection law, such as an adequacy decision (including the UK-US data bridge) or the International Data Transfer Agreement or Addendum. You can ask us for details.
Calls, meetings and AI tools
We may record and transcribe telephone calls and video meetings, including Microsoft Teams, using tools such as Fireflies.ai, and we use AI-assisted tools to help us process and organise information. These tools support our team; no decision about you is made by automated means alone, and your information is not used to train publicly available AI models.
Special category data
If you share information about health or a vulnerability, we will ask for your explicit consent before we record it.
How long we keep it
For as long as your business is a client and afterwards for the period the law requires; records relating to finance we have arranged are kept for six years after the facility ends. Enquiries that do not become engagements are deleted after twelve months.
Your rights
To be informed; to access your data; to have it corrected or erased; to restrict or object to processing, including direct marketing; to data portability; and rights in relation to automated decision-making. To exercise any of them, email support@amaicapital.co.uk.
Marketing
If your business is a client, or you have asked to hear from us, we may send you information about our services. We do not add you to a mailing list because you sent an enquiry through this website. You can opt out at any time by replying to any message or emailing us.
Complaints about data
Contact us first. You also have the right to complain to the Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, 0303 123 1113, ico.org.uk.
Changes
This notice was last updated in November 2026 and may be updated from time to time.